Graphic Designer with focus on visual identity and typography based in El Salvador and working remotly around the world.
– Currently exploring Type Design – Available for collaborations.
Branding / Typography / Digital / Creative Direction / Art Direction / Brand Strategy /
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Type Design
Developing visual content for advertising campaigns, performance marketing and social media for the beauty brand based on NYC.
Part of de creative team and leading design teams for marketing experiencies.
Specialization Post-Graduate Program on Illustration And Surface Design: Lettering and Typography Module.
Creating Innovation Course, I put on practice methods from research, ideation, testing to MVP. My approach at the time was to integrate creative and analytics teams for continuos advertising practice.
Designing and directing projects from experimental typography approaches, brand identity, design consultancy to creative brand strategy. Collaborating with creatives from different fields to reach the desired goals.
As an intern and junior digital designer I worked along with the social media team creating content for local and small brands.
I learned a formal view of typography, visual art, design philosophy and communication strategies where we constantly solve challenges to delevop a more critical and creative thinking in design practice.
