Iván Castro
(Works 2016–2021)

Shithole Countries

We created and visual identity for the shithole countries.

In January 2018, the president of the United States issued racist, discriminatory and mean comments to refer those countries with migration problems, including El Salvador. People’s reactions was scandalous and painful regarding a country’s identity. Our challenge was creating and visual identity through graphic imagery for the concepts that distort the image of ourselves. We are inspired by the holes where everyone is welcome, hardworking, stubborn and courageous; these holes where we are not perfect but without us there is no party. Where we progress, we dream and we make it united. The visual identity aims to say: America is not only the North.

We created and visual identity for the shithole countries.
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Art Direction & Graphic Design: Oscar Sermeño
Creative Direction: Oscar Sermeño and Iván Castro
The Flag

To see te full project here.